Creating great content is a great way to strengthen and expand your brand presence, but it will produce few results if no one sees it. Ensuring that your content reaches your consumers by leveraging media is key.


In this digital world, media goes beyond TV, radio, print and out of home. Digital media offers many tools to help brands reach their audience with smaller budgets than traditional media but in a hyper-targeted way. In evaluating your digital media placement options, settings, budgets, and navigating through the huge amount of data and insights, figuring out how to create your digital media campaign is can be overwhelming.


Understanding the elements of a comprehensive digital media strategy and campaign - formats, budgets, performance, optimization, and regulations, can help one achieve business objectives.

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Digital Media Track

Digital Media Modules

This track has three modules that cover (1) Digital Media Campaign Strategy, (2) Digital Media Planning, and (3) Digital Media Buying.

Digital Media Campaign Strategy

Digital Media Planning

Date: October 13 and 20

Time: 9:00am - 6:00pm


Module Overview & Benefits


This module goes into the elements of a comprehensive media strategy: paid media creatives, ad formats, and omnichannel strategy. We will also discuss ad regulation in this module.

  • Plan an integrated media campaign
  • Choose appropriate advertising formats for specific objectives
  • Plan for reach and frequency in paid campaigns
  • Plan for measuring paid campaigns
  • Understand how ad regulations apply to digital media
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Date: November 24 and December 1

Time: 9:00am - 6:00pm


Module Overview & Benefits


This module goes on an in-depth discussion of spending and location as well as performance marketing. Topics include the crafting of the visual media schedule, spending allocation, media attribution, and media measurement.

  • Translate the campaign strategy into a media plan
  • Understand the media objective and strategy framework
  • Break down the components of a client brief
  • Apply a budgeting framework for media
  • Build the elements of a visual media schedule

Digital Media Buying

Date: December 8 and 15

Time: 9:00am - 6:00pm


Module Overview & Benefits


This module is dedicated to the tactical skills of the digital media planning and navigating the technologies available to planners. We will discuss tools for insighting, creative inspiration, campaign setup and monitoring. We will also tackle programmatic buying in this module.

  • Practice how to actually run ads on Facebook and Google
  • Understand the best practices employed by good media buyers
  • Determine the typical costs involved in running ads
  • Optimize campaign settings based on ad performance
  • Use tools for digital media buying
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A Few of Our Subject Matter Experts

DAX CARNAY

Chief Creative Officer,

Echochannels PH

JONATHAN JOSON

Entrepreneur in Residence,

Eden Holdings

MIKE ACOSTA

Senior Digital Strategist,

iProspect

SHAYNE GARCIA-MADAMBA

Chief Digital Officer,

Havas Media Ortega

MIKO DE VERA

Digital Campaign Manager,

Philam Life Insurance

ALBET BUDDAHIM

Chief Marketing Officer,

L’OREAL Philippines

RATES

CERTIFICATE OF PARTICIPATION:

Earn this after completing 1 module with a 2-day face-to-face sessions.


CREDENTIAL + CERTIFICATE OF COMPLETION:

This is optional and is available for an additional fee of Php3,500. You may earn a credential by attending the 2-day module and passing the credentialing assessment with the following requirements below:

1. Final Output

2. Exam

3. Thought Paper


TRACK CERTIFICATION + CERTIFICATE OF COMPLETION:

Earn a Certified Digital Marketer Level 1 Certification after completing the following requirements below:

1. Completion of all three modules in a track

2. Passing credential assessments for all three modules.


CERTIFICATION

FULL TRACK (3 modules): Php 59,700 + VAT*

ONE (1) MODULE: Php 19,900.00 + VAT*


OPTIONAL:

CREDENTIAL ASSESSMENT: + Php 3,500 (on top of full track or module fees.

*Rates are exclusive of Php 3,500 credential assessment fee.

Payment Options

BANK DEPOSIT

CREDIT CARD

BANK CHECKS

PAYPAL

Start your digital transformation journey now!

Register here and get a free consultation on the best digital transformation solution for your career and business goals.

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